The main aim of this course is to learn about the alternative marketing choices to consider in planning a marketing program that may involve the Internet. The Internet can play many important roles within a traditional marketing effort and it can also serve as the foundation of a firm’s marketing effort. Although the Internet is increasingly prominent in successful marketing programs, recent developments have shown that it is not an easy ticket to success. Marketing and e-commerce professionals today need a good understanding of which marketing objectives that can be achieved using electronic tools.